A story in a respected newspaper, a TV interview or a feature on a leading news site carries more weight than any advertisement. Audiences trust what journalists report. But newsrooms receive hundreds of pitches every day, and only the most relevant, well-timed stories get through.
PR Professionals offers strategic media relations services that help brands, governments and institutions earn meaningful media coverage across national, regional and trade media. With relationships built over 15 years, we know what journalists need and how to get your story in front of the right ones.
Media relations is the work of building relationships with journalists, editors and producers so your organisation’s news and expertise are covered accurately and fairly. The coverage it earns is not paid for. That is why it is called earned media, and why audiences find it more credible. Strong media relations helps you:
Build credibility through trusted, independent coverage
Reach customers, investors, policymakers and talent at scale
Position your leaders as experts in your industry
Shape the narrative around launches and announcements
Respond quickly and accurately when you are in the news
We identify the stories, angles, publications and journalists that matter most for your goals, and build a media plan with clear timelines.
Newsworthy press releases written by our experienced content team, shared with relevant media and followed up with personal outreach so announcements turn into coverage.
Tailored pitches to the right reporters, editors and producers, based on their beats and what their readers care about.
End-to-end planning of press conferences, briefings and launch events, from invitations and venue to speaker preparation and follow-up.
Interviews, profiles, bylined articles and expert commentary that position your leaders as trusted voices in your sector.
Coverage in Hindi and regional-language media, reaching audiences that national English outlets miss.
Practical training and mock interviews that help spokespeople deliver clear, confident messages.
Daily tracking of coverage and sentiment, with regular reports on reach and key message pick-up.
We learn your business, goals and key messages.
We identify the angles journalists will find newsworthy.
We create press materials and brief your spokespeople.
We pitch to the right journalists and manage every interaction.
We track coverage, reach and sentiment, and refine our approach.
Strong relationships with journalists across national, regional and trade media
Regional and vernacular media reach through teams in seven cities
15 years of experience since 2011
220+ clients and 505+ projects across the public and private sectors
Integrated PR, Digital And Crisis Communication From One Team
Media relations is the part of public relations focused on building relationships with journalists so an organisation’s news and expertise are covered accurately. It earns credible, unpaid coverage in newspapers, TV, digital news sites and trade publications.
Advertising is paid space that you control. Media relations earns coverage that journalists choose to publish, which audiences see as more independent and credible.
No honest agency can guarantee editorial coverage, because journalists decide what to publish. What we guarantee is strong story development, targeted outreach and consistent follow-up, which give your news the best chance of coverage.
Timelines depend on the story and the news cycle. Announcements can be covered within days, while features and interviews usually take a few weeks of planning and outreach.
Yes. We plan and manage press conferences, media briefings and launch events end to end, including invitations, venue, materials, speaker preparation and follow-up.
Yes. With teams in seven cities, we work closely with Hindi and regional-language media to reach audiences beyond national English outlets.
Costs depend on scope, markets and duration, from single announcements to ongoing retainers. Share your goals with us and we will propose a plan and budget that fits.
Let’s get your story in front of the right journalists.
OR
